In Matsukawaura, the beloved beach grilling of flounder, squid, and corn—once enjoyed at the front of inns—has been revived by the younger generation. The experience of lighting the charcoal, learning how to skewer and grill the fish, and savoring your own grilled catch is truly special. Enjoy leisurely grilled beach fare for lunch or dinner.
Matsukawaura in Soma City has long been cherished as a rich fishing ground, but suffered severe damage from the 2011 earthquake and nuclear accident. Nevertheless, local fishermen and residents persevered in protecting the sea and rebuilding their fishing industry and livelihoods. Today, fresh seafood and tourism have returned.
The “Matsukawaura Beach Grill Experience” symbolizes this recovery. Select locally landed seafood, grill it boldly over charcoal, and hear stories about the fishing industry and the journey from the disaster directly from local staff. It’s a unique Matsukawaura experience where you savor both delicious flavors and the story of revival.
When visiting Soma, we hope you’ll incorporate this into your trip and feel the charm of the region and the strength of its recovery.

The experience fee includes the price for one night’s stay with breakfast.